Who is Bay Area Alliance?

• Organizing a community effort that includes businesses, law enforcement, schools, youth serving organizations, parents, the faith community, healthcare agencies, civic organizations, cities, the media, and others to address underage drinking and other drug use;

• Increasing community awareness of substance abuse concerns and the resources that are available to address these concerns;

• Decreasing access to alcohol and prescription drugs in the home, school, and community environments; and

• Changing community norms by encouraging and supporting parents who provide a no-use message for their youth.